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AR, VR & 3D

Immersive experiences and 3D visuals that help people picture what they are buying.

FAQ

AR, VR & 3D, answered.

What is WebAR?

WebAR is augmented reality delivered through a mobile web browser. Users scan a QR code or tap a link and the experience opens instantly, without installing an app.

What is the difference between WebAR and app-based AR?

WebAR removes the download step, so far more people try it. App-based AR can use more advanced device features and run longer, more complex experiences.

What is a 360 virtual tour?

A 360 virtual tour is a series of panoramic images or a 3D model that lets viewers look around and move through a space on a phone, computer or VR headset.

Can you create a virtual tour of a property that is not built yet?

Yes. A 3D architectural walkthrough is rendered from plans and design files, so buyers can explore an under-construction project as if it were finished.

What is architectural visualisation?

It is the creation of realistic images, animations and interactive views of buildings and interiors from architectural plans, usually before construction is complete.

What do I need to provide for 3D renders?

Architectural drawings or CAD files, elevations, material and finish selections, landscape plans, and references for the mood and lighting you want.

Can 3D renders look as real as photos?

Yes. With accurate models, materials and lighting, photorealistic renders are often indistinguishable from photographs, which is why many major brands use them in catalogues and ads.

When is 3D rendering better than photography?

When the product is not manufactured yet, comes in many variants, needs impossible angles or cutaways, must be shown in elaborate scenes, or will also be used in AR, 3D viewers and animations.

Put it into practice

Need help with AR / VR development?

AR and VR development for brands: WebAR without an app, social AR lenses, virtual tours, product try-ons, WebXR experiences and event activations.