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Your buyers asked ChatGPT. Did it mention you?

AI search optimisation

AI search optimisation so AI assistants recommend you.

Generative engine optimisation (GEO) gets your brand cited when people ask ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews for recommendations. We make your expertise easy for AI to find, trust and quote.

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AI Search Optimisation (GEO) by The Coral Flow

Sound familiar?

“ChatGPT recommends our competitors, not us.”

“AI answers describe our business wrongly.”

“We don't know how AI search even works.”

Ask Flo

AI Search Optimisation, explained like a friend would.

No jargon, no textbook. Tap a question and Flo answers the way we would over coffee.

Prefer the detailed version?

Flo

Our in-house robot. Speaks human.

You: Wait, what is AI search optimisation?

Flo: More people now ask ChatGPT, Gemini or Perplexity "who's the best for this?" instead of scrolling through Google.

Flo: AI search optimisation makes sure those assistants know your business, describe it correctly and actually recommend it.

Tap to ask

What we do

Everything inside AI Search Optimisation, under one roof.

6 ways we help, delivered by one senior team that plans, makes and measures the work.

  • 01

    AI visibility audit

    We ask the questions your buyers ask across major AI assistants and record where you appear, and how you are described.

  • 02

    Entity and brand consistency

    Your name, services, founders and facts made consistent across the web so AI models trust them.

  • 03

    Answer-first content

    Key pages rewritten with direct answers, clear definitions and question-led headings that AI can quote.

  • 04

    Structured data

    Organisation, service, FAQ, article and product schema that spell out who you are.

  • 05

    Third-party mentions

    Directories, reviews, publications and community answers where AI models look for proof.

  • 06

    llms.txt and AI crawler access

    Technical setup that helps AI crawlers read and understand your site.

Who should choose this

Made for you if you are one of these.

  • B2B and SaaS brands

    Buyers increasingly ask AI for vendor shortlists. Be on that list.

  • Agencies and consultants

    When someone asks for the best agency for a job, your name should come up.

  • Healthcare and education

    Make sure AI assistants describe your services and credentials correctly.

  • E-commerce brands

    Product recommendations in AI shopping answers depend on reviews and clean data.

Portfolio

The proof is on its way.

Fresh from the studio

Something brilliant is still rendering.

We are polishing our latest AI Search Optimisation (GEO) projects for the showcase and uploading them soon. Want a private walkthrough of recent work before it goes live? Just ask.

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Why The Coral Flow

Why brands choose us for AI search optimisation.

  1. 01

    SEO and GEO together

    We build on solid search foundations, so the same work lifts both rankings and AI citations.

  2. 02

    Measured, not guessed

    Quarterly prompt tracking shows exactly where and how AI assistants mention you.

  3. 03

    Built into this very website

    Our own site uses the same answer-first pages, schema and llms.txt we set up for clients.

  4. 04

    Senior hands, start to finish

    The strategist who plans your campaign is the one who runs it. No hand-offs to juniors after the pitch.

  • Who does the work

    Traditional agencyPitched by seniors, handed to juniors

    The Coral FlowSenior strategists and makers, start to finish

  • Getting started

    Traditional agencyWeeks of onboarding and paperwork

    The Coral FlowFirst deliverables within days

  • Reporting

    Traditional agencyVanity metrics: likes and impressions

    The Coral FlowLeads, sales and the numbers you care about

  • Website, content and ads

    Traditional agencySeparate vendors who rarely talk

    The Coral FlowOne studio that plans them together

  • Ownership

    Traditional agencyAccounts and files held by the agency

    The Coral FlowEverything in your name, from day one

How it works

A clear path, from first call to results.

  1. 1

    Prompt audit

    Dozens of buyer questions tested across AI assistants to map your visibility.

  2. 2

    Fix the foundations

    Entity data, schema, crawler access and inconsistent facts corrected.

  3. 3

    Rewrite and publish

    Answer-first pages, FAQs and comparison content built for citation.

  4. 4

    Build proof

    Reviews, directory listings and mentions on trusted sites.

  5. 5

    Track

    Re-test prompts every quarter and report on share of AI answers.

What you get

  • AI visibility report
  • Entity consistency fixes
  • Schema implementation
  • Answer-first page rewrites
  • FAQ content
  • llms.txt
  • Citation building plan
  • Quarterly prompt tracking

Industries we serve

  • B2B services
  • SaaS
  • Healthcare
  • Education
  • Agencies
  • E-commerce
  • Hospitality
  • Finance

Tools we use

  • ChatGPT
  • Perplexity
  • Gemini
  • Microsoft Copilot
  • Google Search Console
  • Schema validators
  • Semrush
  • Ahrefs

Know before you buy

Questions buyers ask us most.

Generative engine optimisation is the work of making your brand appear, and appear accurately, in answers written by AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews.

AI assistants build answers from sources they consider trustworthy: well-structured web pages, reviews, directories, publications and consistent facts about your business. GEO strengthens each of those signals so that when someone asks for the best option in your category, your brand is part of the answer.

SEO aims to rank your pages in search results; GEO aims to get your brand mentioned and cited inside AI-written answers.

They share foundations: fast, well-structured pages and real authority. GEO adds answer-first writing, entity consistency across the web, structured data and presence on the third-party sources that AI models trust most.

No one can guarantee what an AI model says, but you can strongly influence it by improving the signals models rely on.

We measure your share of AI answers before and after, so progress is visible rather than assumed.

In brief

Generative engine optimisation (GEO) is the practice of making a brand visible and accurately represented in AI-generated answers. The Coral Flow audits how AI assistants describe your brand today, fixes entity and reputation signals, rewrites key pages in an answer-first format with structured data, and builds third-party mentions that AI models rely on.

Engines
ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews
Also called
GEO, AEO, LLM SEO
Best for
Brands that are shortlisted before the first call
Works with
Your existing SEO

Free, no strings attached

See what AI says about you

We ask five leading AI assistants the questions your buyers ask and send you the answers, with what to fix first.

Run my AI audit

FAQ

AI Search Optimisation questions, answered.

Still wondering about something? Ask us directly. A senior person replies within one working day.

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What does GEO stand for?

Generative engine optimisation: improving how brands appear in answers generated by AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews.

Is GEO the same as AEO?

They overlap. Answer engine optimisation (AEO) focuses on direct answers and featured snippets; GEO covers all generative AI answers. We handle both together.

Do I still need SEO if I do GEO?

Yes. AI assistants rely heavily on pages that already rank and are well structured, so SEO is the foundation GEO builds on.

How do you track AI visibility?

We test a fixed set of buyer prompts across major AI assistants each quarter and record whether, where and how your brand is mentioned.

How long does GEO take?

Technical and content changes can show up within weeks for assistants that search the live web, while broader model knowledge changes more slowly, over months.

What is llms.txt?

A plain-text file at the root of a website that summarises its key pages for AI tools. It is a simple, low-cost signal we add for every GEO client.

Pairs well with

Services that work better together.

Guides

Read before you decide.

Let's talk

Be the name AI recommends.

Tell us your category and your competitors. We will show you where you stand in AI answers today.

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