Your logo is a promise. Let's make it one people keep.
Brand identity
Logo and brand identity design that people remember.
Strategy, logo, colour, typography and the full visual system behind them. We create identities that feel distinct, work everywhere and give your team clear rules to keep it consistent.
Sound familiar?
“Our logo looks homemade.”
“Nobody remembers our brand.”
“We've outgrown our identity.”
Ask Flo
Logo & Brand Identity Design, explained like a friend would.
No jargon, no textbook. Tap a question and Flo answers the way we would over coffee.
Prefer the detailed version?Flo
Our in-house robot. Speaks human.
You: Is a brand identity just a logo?
Flo: A logo is your face. Your brand identity is your whole personality: colours, fonts, voice, patterns and the rules that hold them together.
Flo: We like identities with a story hidden inside. Like a keyhole in the letter A for an investment brand, or a W tucked between two wings for a wings joint.
Tap to ask
What we do
Everything inside Logo & Brand Identity Design, under one roof.
6 ways we help, delivered by one senior team that plans, makes and measures the work.
- 01
Brand strategy
Positioning, personality and the story the identity must tell.
- 02
Logo design
Primary logo, secondary marks and icons for every size and format.
- 03
Colour and typography
Palettes and type systems that work in print and on screen.
- 04
Graphic language
Patterns, icons, illustration and photography direction.
- 05
Brand guidelines
A clear brand book with dos, don'ts and examples.
- 06
Launch assets
Stationery, social templates and signage to launch with confidence.
Who should choose this
Made for you if you are one of these.
Startups
Launch with an identity that looks established from day one.
Growing businesses
Rebrand when your look no longer matches your ambition.
Restaurants and retail
Identities that work on signboards, menus and packaging.
Professional firms
Finance, healthcare and consulting brands that need to signal trust.
Portfolio
The proof, in real client work.
Logo & Brand Identity Design projects for real clients. Tap any project for a quick look.
Why The Coral Flow
Why brands choose us for logo & brand identity design.
- 01
Meaningful, not generic
Marks with a story: a W hidden in a wing for Wingztop, a vault motif for Vaultex.
- 02
Tested in the real world
We mock up every identity on packaging, signage and screens before you approve it.
- 03
Guidelines that get used
Practical brand books your team and vendors can follow.
- 04
Ready to animate
Our motion team can bring the identity to life for Reels and websites.
Who does the work
Traditional agencyPitched by seniors, handed to juniors
The Coral FlowSenior strategists and makers, start to finish
Getting started
Traditional agencyWeeks of onboarding and paperwork
The Coral FlowFirst deliverables within days
Reporting
Traditional agencyVanity metrics: likes and impressions
The Coral FlowLeads, sales and the numbers you care about
Website, content and ads
Traditional agencySeparate vendors who rarely talk
The Coral FlowOne studio that plans them together
Ownership
Traditional agencyAccounts and files held by the agency
The Coral FlowEverything in your name, from day one
How it works
A clear path, from first call to results.
- 1
Discover
Brand workshop, market and competitor research.
- 2
Explore
Creative routes and initial logo concepts.
- 3
Refine
The chosen route developed into a full system.
- 4
Deliver
Guidelines, files and launch assets.
What you get
- Brand strategy summary
- Logo suite
- Colour palette
- Typography system
- Brand guidelines
- Stationery design
- Social media templates
- Source files
Industries we serve
- Restaurants
- Finance
- Healthcare
- Wellness
- Non-profits
- Media
- FMCG
- Technology
Tools we use
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Figma
- Adobe After Effects
Know before you buy
Questions buyers ask us most.
Brand identity design is creating the visual system that represents a business: the logo, colours, typography, imagery style, icons and patterns, plus guidelines for using them.
A strong identity makes a brand recognisable at a glance, communicates its personality and keeps every touchpoint consistent as the business grows.
A memorable logo is simple enough to recall, distinctive in its category and meaningful to the brand behind it.
It also has to work small, in one colour and on every surface, which is why we test logos across real applications before finalising.
Rebrand when your identity no longer reflects the quality, audience or ambition of the business, or when it is holding back growth in new markets.
Often a refresh that keeps recognition is enough; a full rebrand is for bigger shifts in positioning.
In brief
The Coral Flow designs logos and brand identities for new businesses and rebrands. Each project starts with brand strategy and competitor research, then develops a logo suite, colour palette, typography, graphic elements and brand guidelines, tested on real applications such as packaging, signage, social media and websites, with all source files handed over.
- Includes
- Strategy, logo suite, colour, type, guidelines
- Best for
- New brands, rebrands, sub-brands
- Tested on
- Packaging, signage, social, web
- You get
- All source files and exports
Free, no strings attached
Get a free identity review
Send your current logo and a few brand materials. We review consistency and recognisability and suggest next steps.
FAQ
Logo & Brand Identity Design questions, answered.
Still wondering about something? Ask us directly. A senior person replies within one working day.
Ask a questionHow many logo concepts will I see?
We present a few distinct creative directions, then develop the chosen one into a complete identity.
Do you provide brand guidelines?
Yes. Every identity project includes guidelines for logo use, colour, typography and imagery.
Can you refresh our logo instead of replacing it?
Yes. We can modernise a logo while keeping the recognition you have built.
Will I own the logo?
Yes. Full rights and all source files are handed over at the end of the project.
Can you design our packaging and website too?
Yes. We roll the identity out to packaging, signage, social media and websites in house.
Do you trademark logos?
We design for distinctiveness and can prepare files for registration, but trademark filing is done by your legal advisor.
Pairs well with
Services that work better together.
Packaging DesignBoxes, pouches, labels and packaging systems that stand out on shelves and in thumbnails.
Graphic DesigningLogos, identities, packaging, social creatives, print, signage, UI and decks. If it carries your name, we design it.
Website & App DevelopmentB2B, B2C and e-commerce websites, modern UI builds, web apps and mobile apps that load fast and convert.
Guides
Read before you decide.
Branding & Design · 3 min read
The Logo Design Process: How Professional Brand Identities Are Made, Step by Step
How a professional logo design process works: discovery, research, concepts, refinement, testing and delivery, and what to prepare at each stage.
Branding & Design · 3 min read
Rebranding Your Business: When to Do It and How to Get It Right
When a rebrand makes sense, refresh vs full rebrand, the step-by-step process, protecting SEO and customers, and how to launch a new identity well.
Branding & Design · 3 min read
Colour Psychology in Branding: How to Choose Colours That Fit Your Brand
How to choose brand colours: what colours tend to suggest, why context and category matter more than rules, building a full palette, accessibility and testing.
Let's talk
Be recognised before you're read.
Tell us about your brand and where it is headed.