Don't just show it. Let them step inside it.
AR and VR development
AR and VR development experiences people can step into.
WebAR that runs in the browser, social AR lenses, virtual tours, product try-ons and immersive WebXR worlds. We turn products, spaces and campaigns into experiences people explore, play with and share.
Sound familiar?
“Our launch needs a real wow moment.”
“Customers can't picture the product at home.”
“Our event stall gets walked past.”
Ask Flo
AR / VR Development, explained like a friend would.
No jargon, no textbook. Tap a question and Flo answers the way we would over coffee.
Prefer the detailed version?Flo
Our in-house robot. Speaks human.
You: What can AR and VR actually do for a brand?
Flo: AR drops your product into someone's real room through their phone. VR takes them somewhere else entirely.
Flo: Think trying a sofa at home before buying it, walking through a flat before it's built, or an event stall people actually queue for.
Tap to ask
What we do
Everything inside AR / VR Development, under one roof.
7 ways we help, delivered by one senior team that plans, makes and measures the work.
- 01
WebAR experiences
Point a phone at a product, poster or pack and it comes alive, with no app download.
- 02
AR filters and lenses
Branded face and world effects for Snapchat and TikTok, plus WebAR filters anyone can open from a link and share anywhere.
- 03
Product try-ons and viewers
See it on you, or in your room, before you buy, with interactive 3D on product pages.
- 04
Virtual tours
360 degree walkthroughs of properties, campuses, clinics, stores and factories.
- 05
WebXR and VR experiences
Immersive worlds that run in browsers and on headsets such as Meta Quest.
- 06
Event and retail activations
Interactive installations for launches, exhibitions and stalls.
Who should choose this
Made for you if you are one of these.
Retail and e-commerce
Try-ons and 3D viewers that build buying confidence.
Real estate and hospitality
Virtual tours that sell spaces before visits.
FMCG and packaging
Packs that come alive with AR games and stories.
Education and healthcare
Interactive learning and patient education in 3D.
Events and exhibitions
Activations that draw crowds and capture leads.
Brand campaigns
Lenses and experiences that spread through sharing.
Portfolio
The proof is on its way.
Fresh from the studio
Something brilliant is still rendering.
We are polishing our latest AR / VR Development projects for the showcase and uploading them soon. Want a private walkthrough of recent work before it goes live? Just ask.
Why The Coral Flow
Why brands choose us for AR / VR development.
- 01
No-app experiences first
We favour WebAR and WebXR so more people can join instantly from a link or QR code.
- 02
3D and code in one studio
Our 3D artists and developers work together, so assets are optimised for real-time performance.
- 03
Built for marketing outcomes
Every experience has a goal, a call to action and analytics, not just a wow moment.
- 04
Fast prototypes
We prototype ideas quickly so you can test them before committing to a full build.
Who does the work
Traditional agencyPitched by seniors, handed to juniors
The Coral FlowSenior strategists and makers, start to finish
Getting started
Traditional agencyWeeks of onboarding and paperwork
The Coral FlowFirst deliverables within days
Reporting
Traditional agencyVanity metrics: likes and impressions
The Coral FlowLeads, sales and the numbers you care about
Website, content and ads
Traditional agencySeparate vendors who rarely talk
The Coral FlowOne studio that plans them together
Ownership
Traditional agencyAccounts and files held by the agency
The Coral FlowEverything in your name, from day one
How it works
A clear path, from first call to results.
- 1
Idea
Goals, audience and the interaction that delivers the wow.
- 2
Prototype
A quick, testable version on real devices.
- 3
Build
3D assets, interactions, UI and performance tuning.
- 4
Publish and measure
Launch on web or social, with analytics on engagement.
What you get
- Concept and storyboard
- Interactive prototype
- 3D assets
- AR or VR build
- Publishing and QR codes
- Usage analytics
Industries we serve
- Retail
- Real estate
- FMCG
- Education
- Healthcare
- Events
- Automotive
- Hospitality
Tools we use
- WebXR
- Three.js
- 8th Wall
- Snap Lens Studio
- TikTok Effect House
- Unity
- Blender
Know before you buy
Questions buyers ask us most.
Augmented reality (AR) places digital objects into the real world through a phone camera, while virtual reality (VR) places people inside a fully digital space, in a browser or a headset.
For brands, AR and VR make products and places tangible before purchase or visit: try a product on, see furniture in your room, walk through a property, or play with a campaign at an event.
Modern WebAR and WebXR run in the browser, so people can join from a link or QR code without downloading an app, which makes immersive experiences practical for marketing.
No. WebAR runs in the phone's browser from a link or QR code, so no app download is needed.
Social AR lenses run inside Snapchat or TikTok, and VR experiences can run in browsers or on headsets.
AR lets customers see products at true size, in their space or on themselves, which builds confidence before buying.
It also makes campaigns more memorable and shareable than static ads.
In brief
The Coral Flow develops augmented and virtual reality experiences for brands: WebAR that works in a phone browser without an app, Snapchat and TikTok AR lenses, 3D product viewers and try-ons, 360 degree virtual tours, WebXR experiences for browsers and headsets, and interactive event activations, with 3D assets, development, publishing and analytics handled in house.
- Builds
- WebAR, AR filters, virtual tours, try-ons, WebXR
- Runs on
- Phones, browsers, social apps, VR headsets
- No app needed
- WebAR opens from a link or QR code
- In house
- 3D modelling, development, publishing
Free, no strings attached
Get a free AR idea session
Tell us about your product or space. We send back three immersive ideas tailored to your goals.
FAQ
AR / VR Development questions, answered.
Still wondering about something? Ask us directly. A senior person replies within one working day.
Ask a questionWhat AR and VR services do you offer?
WebAR, AR filters and lenses for Snapchat and TikTok, product try-ons and 3D viewers, virtual tours, WebXR and VR experiences, event activations and the 3D assets behind them.
Do users need to download an app?
Not for WebAR, which opens in the phone browser. Social filters run inside the social app, and VR can run in browsers or on headsets.
Can you create a virtual tour of our property?
Yes. We create 360 degree virtual tours of properties, campuses, stores and facilities.
Can AR work on our product packaging?
Yes. A QR code or the packaging itself can trigger WebAR content, games or stories.
Can you still make AR filters for Instagram?
Meta closed its Spark AR platform for third-party Instagram effects in January 2025. We now build branded lenses for Snapchat and TikTok, and WebAR filters that open from a link and can be recorded and shared on Instagram.
Do you create the 3D models too?
Yes. Our 3D team models and optimises products and spaces for real-time AR and VR.
Can you build experiences for events?
Yes. We create interactive installations and AR activations for launches and exhibitions.
How do you measure AR campaign results?
We track opens, time spent, interactions, shares and clicks to your website or store.
Pairs well with
Services that work better together.
3D ProductionPhotoreal renders, CGI ads, 3D animation, architectural visuals and interactive 3D for the web.
Website & App DevelopmentB2B, B2C and e-commerce websites, modern UI builds, web apps and mobile apps that load fast and convert.
Digital MarketingSEO, AI search, social media, Meta and Google Ads and content, planned as one growth engine and measured in leads and sales.
Guides
Read before you decide.
AR, VR & 3D · 3 min read
WebAR for Brands: How Browser-Based Augmented Reality Drives Engagement and Sales
What WebAR is, how brands use browser-based augmented reality for try-ons, product previews, packaging and events, and how to plan one that works.
AR, VR & 3D · 3 min read
360 Virtual Tours for Real Estate and Hospitality: A Practical Guide
How 360 virtual tours help real estate, hotels, campuses and clinics: tour types, what makes them convert, how they are made and where to publish them.
AR, VR & 3D · 3 min read
3D Product Rendering vs Product Photography: Which Should Your Brand Use?
3D product rendering vs product photography compared on realism, flexibility, variants and speed, with clear guidance on when to use each or both.
Let's talk
Make your brand something people can touch.
Tell us about your product, space or event.