Branding & Design

Common signs: you have moved upmarket or into new services, your identity looks dated next to competitors, it is used inconsistently, or customers misunderstand what you do.

A refresh updates the existing identity (cleaner logo, updated colours and type) while keeping recognition. A rebrand changes the identity more fundamentally, sometimes including the name.

Instant recognition, a clear message about what the product is and why it is better, easy variant navigation, and compliance with labelling rules, all delivered within the few seconds a shopper spends looking at a shelf.

Requirements typically include product name, ingredients, nutrition information, net quantity, manufacturer details, licence numbers, dates, veg or non-veg marks and allergen information. Always confirm current regulations with a compliance expert before printing.

Usually a few weeks from discovery to final files, depending on research depth, the number of concepts and how quickly feedback is given.

Two to four well-developed concepts is common. A few thoughtful directions are more useful than dozens of quick variations.

Colours carry associations that vary with culture, context and personal experience. They help most when they fit the brand's personality and set it apart from competitors.

Usually one main colour, one or two supporting colours and a set of neutrals. Too many colours make a brand harder to recognise.