SEO & AI Search

It is a structured review of how well search engines can crawl, render, index and understand a website, covering settings, structure, speed, mobile usability, structured data and errors.

A full audit once or twice a year, plus a quick check after any redesign, migration, platform change or large content update. Monitoring Search Console monthly catches most new problems early.

On-page SEO is everything you optimise on the page itself to help it rank: content, headings, title and meta tags, internal links, images, structured data and page experience.

Roughly 50 to 60 characters, so it is not cut off in search results. Put the main keyword near the start and make it compelling to click.

Google weighs three things: relevance (how well your profile matches the search), distance (how close you are to the searcher or the location in the search) and prominence (how well known and trusted your business is, including reviews and links).

Profile fixes can show results within weeks. Building reviews, citations and local content usually takes a few months to move rankings in competitive areas.

Yes. Links from relevant, trusted sites remain a strong signal of authority. Quality and relevance matter far more than the number of links.

No. Paid links intended to manipulate rankings break Google's guidelines and can lead to lost rankings. Sponsored placements should be marked as sponsored.