3 articles
Outsourcing & White Label
Working with India-based teams, safely and profitably.
FAQ
Outsourcing & White Label, answered.
What is white label SEO?
White label SEO is an arrangement where a specialist provider performs SEO work for an agency's clients, and the agency delivers it under its own brand, keeping the client relationship.
What services are usually included?
Technical audits and fixes, keyword research, on-page optimisation, content writing, local SEO, link earning and branded monthly reporting. Some partners also offer AI search optimisation.
What is white-label fulfilment?
It is when a partner delivers work that your agency sells under its own brand. Your client sees only your agency; the partner stays invisible under an NDA.
Which services work best as white label?
Custom web development, technical SEO, AI search optimisation, Reels and short-form video editing, and design production all work well because they are process-driven and easy to brand.
Why do startups outsource web development to India?
For access to experienced design and engineering talent, leaner overheads than onshore agencies, and progress that continues while their own team sleeps, provided the partner is chosen and managed well.
Who owns the code when I outsource to India?
You should, from day one. Insist that work happens in a repository owned by your company and that the contract assigns all intellectual property to you.
Put it into practice
Need help with SEO services?
SEO services for B2B, B2C and e-commerce brands: technical SEO, keyword strategy, on-page optimisation, content and local SEO that turn rankings into leads.