Social Media & Ads

The app is free and suits small teams on one or a few phones. The WhatsApp Business Platform (API) supports approved message templates, automation, many agents and integration with CRMs and websites.

Only to people who have opted in, and through approved channels. Unsolicited bulk messages lead to blocks, reports and possible account bans.

Instagram is usually the most effective for food, with Reels driving discovery. Google Business Profile is just as important because most diners search nearby before choosing.

Three to five quality posts a week with daily Stories works for most restaurants. Batch-shoot dishes once a week or month to keep it sustainable.

Yes, through educational content that informs the public, as long as it follows the rules of your medical council and local advertising regulations, avoids misleading claims and protects patient confidentiality. Check the current guidelines that apply to you.

Answers to common patient questions, myth-busting, explanations of conditions and procedures in plain language, prevention tips, clinic behind the scenes and introductions to the team.

For each post: the date, platform, format, content pillar, topic or hook, caption, visual or video brief, call to action, owner and status. Add campaign dates and key events at the top of each month.

A month ahead works for most brands, with launches and campaigns planned a quarter ahead. Keep a few slots open each week for trends and timely posts.