Video & Reels

Yes. Modern phones shoot excellent video. Good light, clear sound, steady framing and tight editing matter far more than the camera.

Shoot vertical 9:16 in 4K or 1080p at 30 frames per second for talking content, and 60 fps if you plan slow motion.

Aim for five to eight: a main image, two or three angles, detail close-ups, a scale or size reference and at least one lifestyle or in-use image. Complex products may need more.

For the main image on marketplaces and for catalogue consistency, yes. Your own website can use a consistent coloured or textured background that matches your brand, plus lifestyle images.

Reels with a strong first-second hook that promise something specific: a myth corrected, a surprising result, a transformation or a relatable problem. Completion rate and shares matter most.

As long as the idea needs and no longer. Many perform well between 7 and 30 seconds; educational Reels can run longer if every second earns its place.

Soft, directional side light, such as a large window or a diffused studio light, usually from the side or slightly behind the dish to show texture.

It depends on the dish: overhead for pizzas, thalis and flat plates; around 45 degrees for bowls and burgers; eye level for drinks, cakes and stacked food.