Branding and Reels that turned a home bakery into a top-tier brand

A warm pastel identity with gift-ready packaging, then Reels that made every cake impossible to scroll past. The work covered logo and visual identity, gift-ready packaging system, stickers, cards and sleeves, instagram strategy.

Winnies was a home bakery with great cakes and a small, personal audience. It needed to look premium and grow beyond friends and family.

A brand that looks delicious: A pastel palette, soft typography and little baking motifs gave a home bakery the look of a boutique patisserie. Packaging worth unboxing: Window boxes, stickers, thank-you cards and sleeves make every order feel like a gift, and customers love sharing them. Reels that make you hungry: Behind-the-scenes clips of frosting, layering and fresh ingredients turned the feed into the shop window. The founder’s story: Shreya’s journey since 2020 gave the brand a face people trust, turning followers into repeat customers.

Followers grew from 110 to 3,000+, with 60K+ reach, monthly views up from 3,000 to 16,000+ and a fuller order book.

3,000+ followers, up from 110; 60K+ reach; 16,000+ monthly views, up from 3,000. Results are as reported by the client.

Yes. We deliver logo & brand identity design, social media marketing, reels & short-form video for brands across industries. Tell us about your goals and we will show you how we would approach them.