A website and B2B Reels that brought an exporter 35+ leads in a month

A scalable B2B website plus founder-led Reels on export logistics that US and Canadian buyers actually watch. The work covered b2b website and design system, user journey mapping, founder-led reels strategy, instagram, facebook and youtube management.

The Roots Company sources authentic South Indian food for buyers in the US and Canada. Its buyers are businesses, and generic trend-led content was not reaching them or explaining the supply chain behind the products.

The founder as the expert: We put Siva Lakshmanan front and centre, explaining how South Indian products actually reach US and Canadian shelves. Real know-how beats trending audio in B2B. Reels for buyers, not scrollers: Every Reel answered something an importer cares about: quality, logistics, reliability. That is how you attract partners instead of just likes. A website ready for the leads: A scalable B2B site with clear product and service sections gives every interested buyer somewhere credible to land and enquire. Judged on conversations: Content was measured on enquiries, not views, and every post pointed to a clear next step.

Organic content took the account from zero to 2,000+ followers and 3 lakh reach in two months, with 35+ quality B2B leads in the very first month.

35+ high-quality B2B leads in the first month; 3 lakh total reach; 2,000+ followers within two months. Results are as reported by the client.

Yes. We deliver b2b website development, social media marketing, reels & short-form video for brands across industries. Tell us about your goals and we will show you how we would approach them.