A gynaecologist's digital clinic and Instagram that grew 400 to 5,000+ followers

A warm, credible website with real-time appointment booking, plus Instagram Reels that make women's health approachable. The work covered website with online appointment booking, credentials and services hub, instagram content strategy, reels scripting and editing.

Dr Shweta Krishna wanted patients to book easily and to feel comfortable before their first visit. Women's health topics are often surrounded by myths, and generic clinic content rarely earns attention.

A clinic that’s open online: Real-time appointment booking lets patients pick a slot in a few taps, which means fewer phone calls and shorter waits for the clinic. Credentials up front: Qualifications, specialisations and experience are laid out clearly, so a first-time patient knows exactly who they are trusting before they book. Soft, not sterile: A gentle pink palette and warm typography make the site feel welcoming, the way a women’s health practice should. Myth-busting that travels: On Instagram we mixed storytelling, myth-busters and the occasional meme, with every script checked by the doctor. Fun on the surface, accurate underneath.

Organic content took the account from about 400 to 5,000+ followers, with ten Reels past 1 lakh views and two past 5 lakh.

5,000+ followers, up from about 400; 10+ Reels passing 1 lakh views; 2 Reels passing 5 lakh views. Results are as reported by the client.

Yes. We deliver website & app development, social media marketing, reels & short-form video for brands across industries. Tell us about your goals and we will show you how we would approach them.