Wingztop · Restaurant, fast food
A rebrand with a hidden 'W' that made a wings joint look premium
A wing motif with a hidden 'W' and bold type, rolled into a cohesive identity customers noticed.
The challenge
Wingztop wanted to move from neighbourhood takeaway to a premium fast-food destination.
What we did
A W in the wings
The new mark hides a “W” between two wing shapes, so the logo tells you what is on the menu at a glance.
Bold and playful
Bold type and little feather details up top give the brand energy without losing clarity.
Red, white, unmissable
A high-contrast red-and-white palette stays striking on signage, boxes and screens.
One system everywhere
Logo, menus and packaging now work together, built around the line “Experience wings like never before”.
The impact
A rebrand customers noticed, moving Wingztop from neighbourhood takeaway toward a premium fast-food name.
Deliverables
- Logo redesign
- Brand identity
- Menu and packaging applications
Our customers have definitely noticed the fresh new look.
Gallery
A closer look.
Services used
The services behind this project.
FAQ
About this project.
What did The Coral Flow do for Wingztop?
A wing motif with a hidden 'W' and bold type, rolled into a cohesive identity customers noticed. The work covered logo redesign, brand identity, menu and packaging applications.
What was the challenge?
Wingztop wanted to move from neighbourhood takeaway to a premium fast-food destination.
How did The Coral Flow approach it?
A W in the wings: The new mark hides a “W” between two wing shapes, so the logo tells you what is on the menu at a glance. Bold and playful: Bold type and little feather details up top give the brand energy without losing clarity. Red, white, unmissable: A high-contrast red-and-white palette stays striking on signage, boxes and screens. One system everywhere: Logo, menus and packaging now work together, built around the line “Experience wings like never before”.
What was the impact?
A rebrand customers noticed, moving Wingztop from neighbourhood takeaway toward a premium fast-food name.
Can you do similar work for my business?
Yes. We deliver logo & brand identity design for brands across industries. Tell us about your goals and we will show you how we would approach them.
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