The Old Mirchi Biriyani · Restaurant, South Indian cuisine
A menu designed to sell, not just to list
Rustic textures, fiery colours and a hierarchy that makes signature dishes impossible to miss.

The challenge
A long menu with no hierarchy slows ordering and hides the dishes the restaurant is proudest of.
What we did
Spice you can see
Rustic textures and fiery colours show off the heat and heritage of the food before anyone reads a dish name.
Signatures first
Signature dishes get the spotlight with borders and visual cues, so diners notice what the kitchen is proudest of.
Food that looks like food
Appetising photos of key dishes sit alongside plenty of space, so the menu stays readable during a busy rush.
Find it fast
Dishes are grouped by spice level and protein, cutting short the “what should we order” debate.
The impact
A menu that guides ordering instead of just listing dishes.
Deliverables
- Menu card design
- Menu hierarchy
- Dish photography integration
- Print-ready files
The new menu design matches the fire in our food!
Gallery
A closer look.
Services used
The services behind this project.
FAQ
About this project.
What did The Coral Flow do for The Old Mirchi Biriyani?
Rustic textures, fiery colours and a hierarchy that makes signature dishes impossible to miss. The work covered menu card design, menu hierarchy, dish photography integration, print-ready files.
What was the challenge?
A long menu with no hierarchy slows ordering and hides the dishes the restaurant is proudest of.
How did The Coral Flow approach it?
Spice you can see: Rustic textures and fiery colours show off the heat and heritage of the food before anyone reads a dish name. Signatures first: Signature dishes get the spotlight with borders and visual cues, so diners notice what the kitchen is proudest of. Food that looks like food: Appetising photos of key dishes sit alongside plenty of space, so the menu stays readable during a busy rush. Find it fast: Dishes are grouped by spice level and protein, cutting short the “what should we order” debate.
What was the impact?
A menu that guides ordering instead of just listing dishes.
Can you do similar work for my business?
Yes. We deliver graphic designing, product & commercial photography for brands across industries. Tell us about your goals and we will show you how we would approach them.
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