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The Old Mirchi Biriyani · Restaurant, South Indian cuisine

A menu designed to sell, not just to list

Rustic textures, fiery colours and a hierarchy that makes signature dishes impossible to miss.

The Old Mirchi Biriyani: A menu designed to sell, not just to list

The challenge

A long menu with no hierarchy slows ordering and hides the dishes the restaurant is proudest of.

What we did

  • Spice you can see

    Rustic textures and fiery colours show off the heat and heritage of the food before anyone reads a dish name.

  • Signatures first

    Signature dishes get the spotlight with borders and visual cues, so diners notice what the kitchen is proudest of.

  • Food that looks like food

    Appetising photos of key dishes sit alongside plenty of space, so the menu stays readable during a busy rush.

  • Find it fast

    Dishes are grouped by spice level and protein, cutting short the “what should we order” debate.

The impact

A menu that guides ordering instead of just listing dishes.

Deliverables

  • Menu card design
  • Menu hierarchy
  • Dish photography integration
  • Print-ready files
The new menu design matches the fire in our food!
Manager, The Old Mirchi Biriyani

Gallery

A closer look.

FAQ

About this project.

What did The Coral Flow do for The Old Mirchi Biriyani?

Rustic textures, fiery colours and a hierarchy that makes signature dishes impossible to miss. The work covered menu card design, menu hierarchy, dish photography integration, print-ready files.

What was the challenge?

A long menu with no hierarchy slows ordering and hides the dishes the restaurant is proudest of.

How did The Coral Flow approach it?

Spice you can see: Rustic textures and fiery colours show off the heat and heritage of the food before anyone reads a dish name. Signatures first: Signature dishes get the spotlight with borders and visual cues, so diners notice what the kitchen is proudest of. Food that looks like food: Appetising photos of key dishes sit alongside plenty of space, so the menu stays readable during a busy rush. Find it fast: Dishes are grouped by spice level and protein, cutting short the “what should we order” debate.

What was the impact?

A menu that guides ordering instead of just listing dishes.

Can you do similar work for my business?

Yes. We deliver graphic designing, product & commercial photography for brands across industries. Tell us about your goals and we will show you how we would approach them.

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