Trust-led medical content that reached 50,000+ people a month

Educational content on bariatric surgery and nutrition, built around Dr Raj Palaniappan's authority and Apollo's standards. The work covered content strategy, four reels a month, clinical design system, brand commercials.

Weight-loss surgery is a big, personal decision. Patients need clear, trustworthy information, and the content had to meet the standards of a premium hospital brand.

The doctor is the brand: Content is built around Dr Raj Palaniappan’s expertise, explaining surgery, recovery and nutrition the way he would to a patient across the desk. Hospital-grade design: A clean, clinical design system keeps every post in line with Apollo’s standards, and the client now trusts us with all brand commercials too. Fewer, better Reels: Four high-value Reels a month outperformed daily posting, because each one answered a real patient question. The right audience only: Targeting focused on people already exploring weight management, so followers are potential patients, not random scrollers.

50K+ organic reach every month and 3,000+ qualified followers across platforms, from just four Reels a month.

50K+ monthly organic reach; 3,000+ qualified followers. Results are as reported by the client.

Yes. We deliver social media marketing, reels & short-form video, product & commercial photography for brands across industries. Tell us about your goals and we will show you how we would approach them.