Skip to content

Naga's Gold · FMCG, rice

Premium rice packaging that stands out on crowded shelves

Gold foil, bold type and clear information hierarchy across every bag size, from 5 kg to 26 kg.

Naga's Gold: Premium rice packaging that stands out on crowded shelves

The challenge

Rice bags in a store look alike from a distance. Naga's Gold needed a pack that signals premium quality and reads clearly at every size.

What we did

  • Gold that earns the name

    Gold accents and high-contrast type make the bag stand out from the aisle and say premium from across the store.

  • Quality up front

    The front of pack leads with the aged-rice promise and clear grain imagery, so shoppers see the quality before they pick it up.

  • Easy to read at the shelf

    Nutrition and cooking details on the back are organised for a quick scan, answering questions right where people decide.

  • One look, every size

    A scalable system keeps every bag size consistent, so regular buyers spot their pack in any store.

The impact

Premium packaging that improves shelf presence and makes Naga’s Gold easy to recognise in any store.

Deliverables

  • Premium packaging design
  • Front and back of pack
  • Variant system
  • Print-ready files
The gold detailing and clear design have not only improved our brand image…
Marketing Head, Naga's Gold

Gallery

A closer look.

FAQ

About this project.

What did The Coral Flow do for Naga's Gold?

Gold foil, bold type and clear information hierarchy across every bag size, from 5 kg to 26 kg. The work covered premium packaging design, front and back of pack, variant system, print-ready files.

What was the challenge?

Rice bags in a store look alike from a distance. Naga's Gold needed a pack that signals premium quality and reads clearly at every size.

How did The Coral Flow approach it?

Gold that earns the name: Gold accents and high-contrast type make the bag stand out from the aisle and say premium from across the store. Quality up front: The front of pack leads with the aged-rice promise and clear grain imagery, so shoppers see the quality before they pick it up. Easy to read at the shelf: Nutrition and cooking details on the back are organised for a quick scan, answering questions right where people decide. One look, every size: A scalable system keeps every bag size consistent, so regular buyers spot their pack in any store.

What was the impact?

Premium packaging that improves shelf presence and makes Naga’s Gold easy to recognise in any store.

Can you do similar work for my business?

Yes. We deliver packaging design for brands across industries. Tell us about your goals and we will show you how we would approach them.

Let's talk

Let's write your success story.

Tell us about your brand and goals. We reply within one working day with honest next steps.