An editorial brand identity for women's fitness

An editorial identity focused on women's vitality, built to inspire confidence rather than look clinical. The work covered editorial brand identity, brand book, social templates.

Most fitness brands feel aggressive or sterile. Evherfit wanted a look that welcomes women and inspires confidence.

Be the woman: The identity centres on a confident “Be the woman” message and an infinity mark for lifelong wellness. Editorial, not aggressive: A clean white-and-blue editorial look feels trustworthy and calm, far from shouty gym branding. Built for every channel: Templates and marketing collateral keep the same editorial style across social, print and campaigns. Wellness you can see: Visuals focus on vitality and strength, turning a fitness offer into a lifestyle women want to join.

An editorial brand that inspires confidence and positions Evherfit as a lifestyle brand for women’s fitness.

Yes. We deliver logo & brand identity design for brands across industries. Tell us about your goals and we will show you how we would approach them.