Every click costs something. Make every one count.
Performance marketing
Performance marketing measured in revenue, not reach.
Meta, Google and LinkedIn Ads with scroll-stopping creative, landing pages built to convert and tracking you can trust. We scale what makes money and cut what does not, every week.
Sound familiar?
“We spend on ads and can't tell what's working.”
“Cost per lead keeps climbing.”
“Ad creatives burn out in a week.”
Ask Flo
Performance Marketing, explained like a friend would.
No jargon, no textbook. Tap a question and Flo answers the way we would over coffee.
Prefer the detailed version?Flo
Our in-house robot. Speaks human.
You: What's performance marketing?
Flo: It's advertising where every click has to earn its keep.
Flo: Meta, Google or LinkedIn ads, fresh creatives, landing pages that convert, and tracking that shows exactly which ad brought which customer.
Tap to ask
What we do
Everything inside Performance Marketing, under one roof.
8 ways we help, delivered by one senior team that plans, makes and measures the work.
- 01
Meta Ads (Facebook and Instagram)
Video-first campaigns, audience strategy and creative testing for leads and sales.
- 02
Google Ads
Search, Performance Max, Shopping and YouTube campaigns built on buying-intent keywords.
- 03
LinkedIn Ads
Account and job-title targeting for B2B pipeline and event registrations.
- 05
Ad creatives
Video, motion and static ads produced by our in-house team.
- 06
Tracking and attribution
GA4, pixels, Conversions API and call and WhatsApp tracking set up properly.
- 07
Retargeting and remarketing
Bring back visitors and leads who were not ready the first time.
- 08
Conversion rate optimisation
Tests on headlines, offers and forms that lower your cost per result.
Who should choose this
Made for you if you are one of these.
E-commerce brands
Profitable growth through catalogue, shopping and retargeting campaigns.
B2B lead generation
Qualified enquiries from search and LinkedIn, not form spam.
Clinics and service businesses
Steady appointments and calls from local search and social.
Launches and events
Fast reach and registrations for new products, courses and events.
Portfolio
The proof, in real client work.
Performance Marketing projects for real clients. Tap any project for a quick look.
Why The Coral Flow
Why brands choose us for performance marketing.
- 01
Creative is the targeting
Platforms now find audiences through your ads. Our in-house studio makes and tests new creative every week.
- 02
Landing pages included
Our developers build and test the pages your ads point to, so clicks are not wasted.
- 03
Reports in real numbers
Leads, sales, cost per lead and return on ad spend. Likes are nice; revenue is the point.
- 04
Your accounts, your data
Campaigns run in ad accounts you own, with full access at all times.
Who does the work
Traditional agencyPitched by seniors, handed to juniors
The Coral FlowSenior strategists and makers, start to finish
Getting started
Traditional agencyWeeks of onboarding and paperwork
The Coral FlowFirst deliverables within days
Reporting
Traditional agencyVanity metrics: likes and impressions
The Coral FlowLeads, sales and the numbers you care about
Website, content and ads
Traditional agencySeparate vendors who rarely talk
The Coral FlowOne studio that plans them together
Ownership
Traditional agencyAccounts and files held by the agency
The Coral FlowEverything in your name, from day one
How it works
A clear path, from first call to results.
- 1
Audit and tracking
Account review, conversion tracking and benchmarks before any spend.
- 2
Plan
Offers, audiences, channels and creative concepts mapped to your goal.
- 3
Launch
Campaigns, creatives and landing pages go live together.
- 4
Test and scale
Weekly creative and audience tests; winners get budget, losers get cut.
What you get
- Account audit
- Tracking setup
- Campaign strategy
- Ad creatives
- Landing pages
- Weekly optimisation
- Monthly performance report
Industries we serve
- E-commerce
- Healthcare
- Education
- Real estate
- B2B services
- Fitness
- Food and restaurants
- Finance
Tools we use
- Meta Ads Manager
- Google Ads
- LinkedIn Campaign Manager
- Google Tag Manager
- GA4
- Conversions API
- Looker Studio
- Hotjar
Know before you buy
Questions buyers ask us most.
Performance marketing is paid advertising where every campaign is judged by a measurable business result, such as a lead, a sale or a booking, rather than by impressions.
It combines targeting, creative, landing pages and tracking. Most wasted ad spend comes from weak creative, slow or unclear landing pages and broken tracking, which is why we handle all four together.
Google Ads usually wins when people actively search for your service, while Meta Ads wins when you need to create demand with visual, emotional storytelling.
Many brands run both: Google to capture intent, Meta to build it and retarget. We start where the fastest profitable result is likely and expand from there.
Usually because of the landing page, the offer or broken tracking, not the ads themselves.
Slow pages, generic messaging and long forms quietly kill conversions. We fix the page and the tracking before scaling spend.
In brief
The Coral Flow runs performance marketing for B2B, B2C and e-commerce brands across Meta, Google and LinkedIn. We plan campaigns around a target cost per lead or return on ad spend, produce video and static creatives in house, build conversion-focused landing pages, set up reliable tracking and optimise weekly, reporting in leads, sales and revenue.
- Platforms
- Meta, Google Search, Shopping, YouTube, LinkedIn
- Goals
- Leads, sales, app installs, bookings
- Optimised by
- Cost per lead, ROAS, revenue
- Creative
- Made in house, tested weekly
Free, no strings attached
Get a free ad account audit
Give us view access. We review your campaigns, tracking and creatives and send the leaks costing you the most.
FAQ
Performance Marketing questions, answered.
Still wondering about something? Ask us directly. A senior person replies within one working day.
Ask a questionWhich ad platforms do you manage?
Meta (Facebook and Instagram), Google Search, Performance Max, Shopping and YouTube, and LinkedIn Ads.
Do you create the ad creatives?
Yes. Our designers, editors and motion artists produce video, motion and static ads in house.
Do you build landing pages?
Yes. Our web team designs and builds fast landing pages for your campaigns and tests them over time.
How quickly will we see results?
Campaigns can bring leads in the first weeks; the first one to two months are about learning and finding the winning combinations.
Who owns the ad accounts?
You do. We work inside your accounts with partner access, so all history and data stay with you.
How do you report on ad performance?
A live dashboard plus a monthly report on leads, sales, cost per result, ROAS and next steps.
Pairs well with
Services that work better together.
Social Media MarketingStrategy, Reels, design and community management that turn followers into enquiries.
Website & App DevelopmentB2B, B2C and e-commerce websites, modern UI builds, web apps and mobile apps that load fast and convert.
Video ProductionBrand films, ad films, Reels, product videos, motion graphics and photography, from script to final cut.
Guides
Read before you decide.
Web Development · 3 min read
Landing Page Design: The Anatomy of a Page That Turns Ad Clicks Into Leads
Landing page best practices for ads: message match, headline, proof, form design, speed and testing, so paid clicks turn into qualified leads.
Social Media & Ads · 3 min read
Instagram Ads for Small Businesses: Formats, Targeting and Creative That Works
How to run Instagram ads that bring customers: objectives, formats, audiences, scroll-stopping creative, tracking and the mistakes that waste budget.
Social Media & Ads · 3 min read
Google Ads for Local Businesses: A Practical Setup Guide That Brings Calls
Google Ads for local businesses: keywords, location targeting, ad copy, call and location assets, landing pages and call tracking that bring customers.
Let's talk
Spend smarter. Grow faster.
Tell us your goal and what you are spending today. We will show you where the wins are.