Project
The Roots Company
By implementing a value-driven B2B content strategy, we grew the account to 2,000 followers and 300,000 reach organically, generating 35+ qualified export leads in the first month.
- Client
- The Roots Company
- Location
- Chennai, Tamilnadu
- Industry
- Logistics & Manufacturer
What we did
- We positioned the brand as an industry thought leader by highlighting Siva Lakshmanan’s innovative supply chain management strategies. This narrative focused on the efficient export of South Indian products to US and Canadian markets, building immediate credibility with international buyers.
- Our content strategy moved away from generic trends, focusing instead on value-adding reels specifically designed for a B2B audience. By addressing complex export logistics and product quality, we attracted serious business partners rather than just casual social media viewers.
- Relying entirely on organic marketing techniques, we achieved explosive account growth in a remarkably short timeframe. Within just two months, we took the profile from zero to over 2,000 followers, generating a massive total reach of 300,000 users.
- The campaign was optimized for conversion, not just views, delivering tangible business results immediately. In the very first month, our targeted approach generated 25 to 35 high-quality B2B leads, proving that social media is a powerful tool for export businesses.
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