Baaros Surgery – Apollo Bariatrics

What we did

• We leveraged Dr. Raj Palaniappan’s established medical authority to build a trust-driven content strategy. By centering the narrative on his expertise to educate viewers about bariatric surgery and nutrition, we humanized the medical process and connected deeply with patients.
• Our team established a premium, clinical design aesthetic that perfectly aligns with Apollo’s high standards. This visual consistency built such strong trust that the client entrusted us with all brand commercials, ensuring a unified professional look across every digital touchpoint.
• We implemented a high-efficiency video strategy, producing just four high-value reels per month to maximize impact. This focused approach generated a consistent organic reach of over 50,000 monthly, proving that targeted, educational content outperforms high-volume, generic posting in healthcare.
• By strictly targeting specific demographics interested in weight management, we grew a qualified community of over 3,000 followers across platforms. This growth represented a genuine audience of potential patients actively seeking surgical solutions, rather than just random, unengaged social media users.